For some time now I have been wondering why taxi drivers would take same fare for a distance and half the distance. Why should one have to pay 60p from Legon to Madina and same fare from ‘’Trinity’’ to Madina? Or why they charge 60p from the Legon police station to the campus and same from the police station to Okponglo junction. People who are price responsive and consciously match their utility to price like me may have wondered same. I have finally realised that it is in their own interest to charge according to distance covered rather than keep a flat rate for all distances. Think of the utility maximisation theory where a person equates utility to price, and will be willing to pay less for successive units of the commodity than for the earlier units. Under this theory a consumer’s aim is to maximise utility. The consumer’s utility is maximised when the satisfaction they derive from consuming the commodity is equal to the price or cost they pay for it. ...
Simplifying Interesting Economic Issues.